Ferrari
Ferrari
Yard designed a collection of sunglasses, each meticulously developed and brought to life through 3D renderings. In addition, Yard created the in-store displays and all advertising materials to support the launch of the new Ferrari eyewear concept.
“Face a New Passion” is the tagline for the launch of the Ferrari Eyewear collection, capturing the brand’s competitive drive and passionate spirit. This thematic thread runs through every touchpoint, from ADV campaigns featuring the full Formula 1 technical team, to visual displays celebrating Ferrari’s iconic red, and extending to exclusive events hosted in official stores.
